Motorola demonstrated mobile phone in 1973 first time. There were limited cell phone users all over the world. The number of users has changed at amazing speed in the past twenty years from 1990 to 2010. There were 12.4 million cellular phone subscriptions in 1990. Currently there are more than 4.6 billion cellular phone subscriptions worldwide. The increasing number of customers is attracting the attention of business professional to this industry. There are so many brands of cell phones available in the market to attract the customers with various price ranges. Now it has become easy to afford a hand phone by a common person as compared to earlier time. The high competition makes it possible to present various varieties of it at an affordable price.
There was a time when people talked about the cell phones. But now the scene has been changed completely. Now the people are interested in various applications of cellular phones. It has become an age of mobile applications. Now people buy cell phones according to their requirement of specific application. There was a time when mobile phones were used for talking or messaging. Now it's an age of reading the newest issue of a magazine on an ipad. We can subscribe latest album on our mobile phones. It is pointed out that more users are accessing internet by using an iPad as compared to desktops, laptops and netbooks. More mobile content is being accessed and consumed by the people than ever before.
Now we will discuss the various factors which attract people to access and consume more mobile content. Now it has become very easy to access internet on your mobile phones with 3G connectivity. Many telecom companies are providing this service worldwide with unlimited data plans. Now there is no problem in internet connectivity for mobile phones as far as location is concerned. The 3G spectrum is providing enough internet speed.
It has become easy to access commercial multimedia content in iphone and ipad. The mobile users easily enjoy best quality video.
The content formatting is playing vital role in accessing and consuming content on mobile devices. The publishers and producers are formatting this content by considering mobile users also. It becomes easy for users to access and consume content when it is well formatted for mobile devices.
There are many apps which provide social networking sites on your mobile phones. These social networking sites attract the mobile users to share content.
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